Many firms have prospered off the fashion trend that is known as Athleisure.
But is athleisure on the demise?
Did Digital Marketing change “The Lipstick Effect” of the 2008 Economic crisis?
In terms of brand creation and maintenance, the beauty industry employs many tactics to retain and build customers. They participate in non-price competition in that they focus on marketing their products as innovative and different. Advertising rarely features price as the focal point. Although costs can play a role in competition within the beauty industry, the industry understands that they are selling imagery and self-confidence and that using price to be competitive is not the most lucrative means to compete.
Skincare Regimens Spread Internationally: The case of SK-II
SK-II is a luxury beauty brand based in Japan. During the 1970’s, a Japanese Sake Brewery company made an interesting discovery. Elderly workers who came into contact with the yeast fermentation process, had youthful looking hands. Furthter Research showed after looking at over 350 different strains of yeast, the Pitera Strain had skin benefiting nutrients.
The Psychology behind the Kylie Cosmetics Phenomenon
Scarcity in branding is not a new phenomenon. The idea of vintage, limited quantity merchandise has allowed many industries to sell their products at a premium including the fashion and beauty industry.
The psychological benefits of “when it’s gone, is gone” has helped many firms succeed.
Boutique Gyms
#Effyourbeautystandards
Social media has changed the way we interact with ourselves. Our self -worth is defined by the likes we receive as well as the comments. Because of this many woman are finding themselves battling anxiety and depression trying to keep their social media brand image.
A plus-size model named Tess Holliday is aiming to lift up the lives of many woman through the hashtag #effyourbeautystandards movement.
Chicken or the Egg? Social Media and Today’s Health Trend
Social media has risen during the same time as the shift in focus on overall health as a society which raises the question: Does this correlation mean anything?
MAC Cosmetics – The Craze
Our Face and our Digital Entities
If you flipped through a beauty magazine 15 years ago, you would have seen pages riddled with models wearing shiny lip glosses and various bright eye shadows. Although thankfully this style is no longer popularized, beauty trends today have evolved into the vastly more complex. From strobing to baking to stacked false eyelashes to #eyebrowsonfleek, the way we put on our makeup has evolved faster than ever. There is one huge societal transformation that can be attributed to this marked change.
Welcome to #BeautyCopter
Happy September!
#BeautyCopter 